Resources · FAQs
Frequently asked questions.
Straight answers, no industry jargon. If yours isn't here, ask us directly.
Marketing
Questions about the marketing.
What services do you offer?
Black Lion Digital offers seven services: social media marketing on Facebook, Instagram, LinkedIn and TikTok, Google Ads, SEO, website design and development, funnel creation, consultation and email marketing. Everything is aimed at one outcome: acquiring quality clients, measured in revenue.
What industries do you have experience in?
Construction, solar, real estate, coaches, ecommerce and online courses. Service businesses with real operational capacity see the strongest results, because the acquisition system produces leads that need handling.
Do you have examples of successful campaigns and case studies?
Yes. Named case studies include Thomas Solar & Electrical (429 leads and $350K+ tracked revenue over 12 months) and SAGE Epoxy Flooring (143 leads and $385K+ over 6 months), with more campaign results and video testimonials on our Marketing Results page.
How do you measure the success of your marketing campaigns?
By the goal you set: new clients, leads, appointments booked or purchases. We explicitly reject impressions, reach, likes and comments as success measures. Those are vanity metrics, and they don't pay invoices.
Is it true you have a 5 star Google review for turning down a potential client?
Yes. One of our core values is integrity, so if we aren't 100% confident we can beat your expectations and hit your goals, we don't work with you. In that client's words: "Black Lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist. If you're a business owner that wants the facts and no bs, give them a call."
Do you work with startups or new businesses?
No. Most startups and new businesses don't have the operational capacity to keep up with the amount of results we deliver, which risks overwhelming sales teams or breaking operations. We'd rather be honest about that up front.
Do you manage everything in your own ad account that I can't access?
No. We believe in complete transparency and create everything in the client's own account. Your data, your pixel history, your campaigns: yours, visible at any time.
Can you market my business if I don't have a website?
Yes. Our results don't rely on your website. We create specific web pages for our campaigns, so leads flow whether or not your main site is ready. We do recommend a website for the long game, and we can build that too.
Are you one of those marketing agencies who outsource everything overseas?
No. Everything we do is completed by a full-time Black Lion Digital employee, apart from rare specialist contractor cases like custom coding. Every business is assigned a dedicated marketing consultant, with regular Zoom or in-person meetings.
If you're as good as you say you are, can I pay you after you get results?
Yes, but not right from the start. Performance-based pay is a model we're open to once we have an established relationship: paid per lead, per purchase, a percentage of revenue, a percentage of profit, or a mixture of the above.
Websites
Questions about the websites.
How much does a website cost?
There's no fixed price, because a website can range from one page to hundreds. Every build is custom designed. If you're looking for a cheap, templated website that will need replacing in a couple of years, we aren't the right fit.
How long does it take to build a website?
Roughly 10 to 12 weeks from scratch. An express option is available at extra cost when a deadline demands it.
What is included in the website development process?
Six stages: a kick-off meeting, design mock-ups, copy, development, testing and optimisations, and training. You review and approve at every stage on a collaborative staging site.
Can you design and develop a mobile-responsive website?
Yes, always. 70 to 80% of visitors to your website will be on a mobile device, so every website we build is fully responsive as standard.
Do you offer ongoing support after the website is launched?
Yes: fast hosting, web care plans, and a free 60-day warranty on every build.
Can you provide examples of websites you have developed?
Yes. Our portfolio lists 22 builds across trades, construction, retail and service businesses, from Grant Priest Kitchens to Kookaburra Worm Farms.
Can you accommodate custom features or functionalities?
Yes. We don't use template websites: every site is custom-built to the needs of your business, including custom features and functionality.
How do you approach SEO for my website?
A four-step approach: keyword research, on-page optimisation, technical SEO and content creation. Ongoing SEO packages are available for businesses that want to keep climbing after launch.
What is your payment process and terms of service?
The build is split into two payments: 50% before we start the project and 50% just before the site goes live.
Do you offer any kind of warranty once it is built?
Yes, a 60-day warranty covering technical issues once the site goes live. It doesn't cover breakage caused by client-side changes, but if something we built misbehaves, we fix it.
Ready for untapped growth?
Our capacity is limited on purpose: it's how the results stay exceptional. Tell us where your marketing stands and we'll tell you, honestly, whether we can beat it.