Meta Lead Generation
Thomas Electrical & Solar
2,342 leads and 131 installs won from Meta ads.
2,342
leads since Apr 2023
$1.1M+
tracked revenue
Chapter VII of Seven · CRM & Sales Systems · Built In-House
The machine your revenue runs through.
Ads bring the enquiry. The system turns it into an invoice. We design and build the pipelines, automation and follow-up that carry a lead from first click to paid job, in a dedicated account built around your business.
- Pipelines built around how your business actually sells
- Automated follow-up, quoting and review requests
- Wired into the job systems you already run
- Your own dedicated GoHighLevel account, built custom for your business
Apply to Work With Us5.0 from 57 Google reviews
Businesses We've Worked With
What's Actually Happening
Leads are not the problem. Leaks are.
Most established businesses do not have a lead problem. They have enquiries arriving by phone, form, email and Messenger, landing in four different places, and nobody owning what happens next.
Speed decides who wins the job. An enquiry answered in five minutes converts far better than one answered on Thursday. A system answers in five minutes every time. A busy owner does not.
And the database you already paid for sits idle. Every past quote and old customer in your spreadsheet is a lead you have already paid for once, sitting there unworked.
The ads fill the bucket. The system stops the holes.
Why Most Of It Fails
Why most CRMs end up as expensive address books.
Most CRMs fail because they are bought, not built. The software arrives configured for a generic business, nobody maps it to how jobs actually flow, and within a month the team is back to the whiteboard and the owner's memory.
The second failure is automation without judgement: sequences that fire the wrong message at the wrong moment, because nobody who understands selling ever looked at them.
We build the opposite way. We map how a job really moves through your business first, from enquiry to invoice, then build the pipelines and automation around that. The software fits the business, never the reverse.
The Short Answer
Black Lion Digital designs and builds CRM and sales systems for established businesses: sales pipelines, lead capture and routing, automated follow-up, quoting workflows, review automation and database reactivation, built as the client's own dedicated GoHighLevel sub-account under Black Lion Digital's agency licence, and connected to the job systems they already use. Premier Shipping Containers has tracked $2.9 million in won deals through the system in under two years (their CRM opportunity records, as at August 2026).
What's Included
Everything the job actually needs.
01
Pipeline design
Stages that mirror how your jobs actually progress, so the pipeline tells you the truth about next month's revenue. Premier Shipping Containers runs six: hire, sales, storage, modifications, reactivation and reviews.
02
Lead capture & routing
Every enquiry source, forms, phone, email and ads, landing in one place, tagged with where it came from, and routed to the right person while it is still warm.
03
Automated follow-up
Email and SMS sequences that chase every lead until it answers, so no enquiry dies in an inbox. Built around your sales process, not a template.
04
Quoting & price guides
Quoting workflows and live price guides tied to the CRM, so a quote goes out in minutes and its value is tracked against the deal that comes back.
05
Review automation
Requests that go out at the moment a job closes, turning finished work into the public proof that wins the next one.
06
Database reactivation
Campaigns that work the contacts you already own. The cheapest customer is the one you already had: one SMS send we ran for EliteBet Australia converted 48% of a written-off list, measured by our team on the final reactivation send in 2026.
Case Studies
Named clients. Tracked revenue.
Meta Lead Generation · Review Automation
Tozer Air Conditioning & Electrical
21.2% of leads became customers, at $52.68 a lead.
478
leads since Nov 2023
$52.68
cost per lead
CRM Build · Funnels · Meta
Premier Shipping Containers
$2.9M in won deals through the CRM we built, in under two years.
$2.9M+
won deals through the CRM we built
8,228
opportunities tracked
Meta Lead Generation
WormGro
1,200+ farmer leads for a niche agricultural product.
1,206
leads since Mar 2023
$75,540
won value in the CRM
Website Rebuild
Dural Irrigation
40%+ increase in website conversions after the rebuild.
40%+
increase in website conversions
SMS Reactivation
EliteBet Australia
48% conversion rate on a reactivation SMS campaign.
48%
conversion on the last reactivation send
Lead Generation · Remarketing
SAGE Epoxy Flooring
143 leads over 6 months, well over $385,000 in tracked revenue.
143
leads in 6 months
$385K+
tracked revenue
Lead Generation
Walkom Constructions
A lookbook campaign at $30 a lead.
$30
average cost per lead
Part Of The System
One stage of the Apex Acquisition System.
Stage 3 · Conversion
In the Apex Acquisition System, this is the conversion layer: the machinery between the enquiry the ads created and the invoice you bank. It is why our case studies can report revenue, not just leads.
The Honest Bit
What we will and will not promise.
Your own account, custom-built
We build on GoHighLevel, and every client gets their own dedicated sub-account under our agency licence. Your contacts, conversations and pipeline history are yours, and there is no separate software bill while we work together.
We map before we build
The first work is understanding how a job really moves through your business. A system built off a template is how CRMs become address books.
No 'all-in-one' magic promises
Software does not fix a sales process by itself. We build the machine and we are honest about which parts still need a human.
Nothing outsourced overseas
Every system is built by a full-time Black Lion employee, with a dedicated consultant you actually speak to.
Our Clients Have a Message for You
5.0from 57 Google reviewsThe functionality and process is awesome. Awesome work as always mate.
Straight Answers
Your questions, answered.
What platform do you build on?
We build on GoHighLevel. Every client gets their own dedicated sub-account, custom-built around how they sell, under our agency licence. If you already run a job system, we connect to it rather than replace it: Thomas Electrical & Solar's reporting is wired straight into their job management software, not just their CRM.
We already have a CRM. Can you fix it?
Usually, yes. Most of the systems we build start as a rescue of software the business already pays for. We map how your jobs actually flow, rebuild the pipelines around that, and switch the automation on properly.
Do we have to buy your ads to get this?
No. The system is strongest paired with campaigns that feed it, and that is how our biggest results happened, but we build CRM and automation as its own engagement.
Whose account is it?
Yours. The build is a dedicated GoHighLevel sub-account for your business, and the data in it, contacts, conversations and pipeline history, belongs to you. It runs under our agency licence while we work together, which is also why there is no separate software bill.
How do you prove it works?
The same way we prove everything: in tracked numbers. Premier Shipping Containers has recorded $2.9 million in won deals through the system we built them in under two years, straight from their CRM opportunity records as at August 2026, and the dashboards attribute revenue back to the lead source that produced it.
Limited to Three Businesses a Month
The Acquisition Audit
The Acquisition Audit is a free in-depth marketing report from Black Lion Digital covering three areas: your traffic campaigns, your sales pages and your follow-up. Valued at over $1,500, it is limited to three businesses per month and identifies what to double down on and what to fix first.
Find out where your enquiries go to die.
The Acquisition Audit traces your leads from first click to invoice and shows you exactly where the leaks are. Three a month, no more.